If You’re a Business Owner
…and you’re marketing your business the same ways your competitors are marketing theirs, how will anybody find you, and if they do find you, why should they buy from you or use your products or services? What are you uniquely offering that will grab your audience’s attention? What are you providing that will make you stand out from the crowd?
Simple. Give them boatloads of cash. Your online traffic will skyrocket, you’ll gain a loyal following and, of course, you’ll be out of business before the end of the day. But, hey, you had a good run even if it was short.
OR you can use humor.
Most websites, videos, commercials, radio spots, fliers, direct mail pieces, ads, etc. are well written and informative. They look good. They sound good. They may even taste good. Too bad they’re boring
Maybe it’s time to add some humor to your marketing.
Humor attracts attention. It’s a welcome distraction from work because it entertains and all the
Humor makes you stand out. Business is serious business, yes, but using humor in the proper way makes you different from everyone else.
Humor is a great way to start a relationship between a potential customer/client and your company. By breaking down the wall between the two of you, humor shows that you’re friendly, open and eager to help.
Humor brightens up your marketing. By supporting your message, not competing with it, humor elevates your brand in an entertaining way. And everybody loves to be entertained!