Your Marketing is the Face of Your Business.
Put a Smile on That Face.
Add Humor to It!
There’s no doubt that humor can get people in a good enough mood to buy something. But is it a good fit for your business? You’re serious about what you do. As you should be. You’ve invested a lot of time and money into it. And besides, what’s so funny about your business?
Not a whole heck of a lot. Which is exactly the point. Your brand is King and we all know what happens when you displease the King. So we’re diligent about keeping the spotlight on your brand and not on the humor. Humor enhances your brand, gives it life, makes it all interesting, engaging and fun without denigrating what you do.
See, the wonderful thing about humor is it’s a tool. It grabs attention. It engages people unlike anything else. And when done right, the way our years of experience have taught us, it doesn’t detract from, make fun of or overshadow your brand. Instead, it enhances it and helps makes it stronger!
In fact, humor:
- makes your business different because it stands out from your competition
- breaks down the wall between you and your customers and makes them feel good
- helps build trust and relationships
- demonstrates that you’re a human being and not a sterile, personality-challenged conglomerate
- makes you memorable
- shows that while you take your business seriously, you’re not afraid to have some fun
And, honestly, couldn’t we all use more fun in our lives?
We don’t expect humor to spawn a generation of chuckling, back-slapping funeral directors. Nor do we want them. But it could very well be the missing link to getting your brand noticed and furthering your business’ success.
Break the mold (or at least scrape it off with a grout brush). Put some fun into your marketing. Find out how humor can help you take your business to the next level up. Set up a FREE 32.5-minute consultation. There’s no obligation. Contact us today! 203-202-7986