Your Marketing is the Face of Your Business.
Put a Smile on That Face.
Add Humor to It!
Using humor in your marketing can increase sales by 38.4%!
(Okay, I made that up.)
Look…we all buy emotionally. We’re more likely to buy something when we’re feeling good than when we’re ticked off and grouchy. Which is why you never see the Incredible Hulk at the mall. The guy really needs to chill.
There’s no doubt that humor can get people in a good enough mood to buy something. But is it a good fit for your business? You’re serious about what you do. As you should be. You’ve invest a lot of time and money into it. And besides, what’s so funny about window treatments?
Not a whole heck of a lot. Which is exactly the point. Your brand is King and we all know what happens when you displease the King.
See, the wonderful thing about humor is it’s a tool. It grabs attention. It engages people unlike anything else. And when done right, the way our years of experience have taught us, it doesn’t detract from, make fun of or overshadow your brand. Instead, it enhances it and helps makes it stronger!
In fact, humor:
- makes your business different because it stands out from your competition
- breaks down the wall between you and your customers and makes them feel good
- helps build trust and relationships
- demonstrates that you’re a human being and not a sterile, personality-challenged conglomerate
- makes you memorable
- shows that while you take your business seriously, you’re not afraid to have some fun
And, honestly, couldn’t we all use some of that?
We don’t expect humor to spawn a generation of chuckling, back-slapping funeral directors, but it could very well be the missing link to further your business’ success.
Break the mold (or at least spray something on it, for heaven’s sake). Put some fun into your marketing. Find out how humor can help you take your business to the next level. Set up a FREE 32.5-minute consultation. There’s no obligation. Contact me today!